Your Local Blix Dealer: Santa Monica, CA

November 13, 2018

Your Local Blix Dealer: Santa Monica, CA


Local Shop:  Bike Attack Electric+

Owners: Kitty Monsalud

Located:  Santa Monica, CA

Number of Employees: 7


Bike Attack Electric+ is an award winning bike shop that originated in Berlin, Germany and relocated to Santa Monica, CA. Beginning as an "outdoor rec" facility for the US Army, it has transformed into a beloved location for avid cyclists, famous stars, and people curious about the e-bike world. With an extremely knowledgeable staff, eagerness to help, and love of all things e-bike, Bike Attack Electric+ was the perfect candidate for this month's Local Blix Dealer Spotlight.

How did you end up in the fantastic world of bikes?

I am from Germany and we ride bikes everywhere. Even as a little kid I used to ride my bike to school. It has always been an important part of my life. Almost every other household in Germany now owns an electric bicycle. It's the future of transportation. We have a long way to go in the US. But we're getting there.

What is unique about your store?

Bike Attack was one of the first electric bicycle dealers in Los Angeles (LA). We believed in electric bikes at a time when nobody else would even touch them. Even though it might sound arrogant, I think it is fair to say, we have started a trend. Electric bikes are now everywhere. And that is a good thing. We love it!

If you could only cycle one last route before autonomous vehicles take over the world which one would it be?

I would ride from San Francisco to Los Angeles.

What is the funniest or strangest request you’ve ever had from a customer?

 "I bought this electric bike online from China for $399. It blew up on the first ride, can you fix it for free?"

How did you find out about Blix & what about the brand convinced you to become a dealer?

We were a Blix dealer from the start. Maybe even one of the first? You have to ask Blix. We loved the vintage look and affordable prices at a time when most E-bikes were over $4000.

What would you say is the biggest benefit of owning an electric bike?

The freedom to beat traffic (in LA and elsewhere).

In your professional opinion, what is the most important thing to consider when deciding what electric bike to buy?

Go and see a good electric bike shop and test ride the various brands and models.

If you could only have one Blix Bike which one would it be and why?

 The Aveny is a stylish vintage electric bike that combines the old with the new.


If Bike Attack Electric+ is your Local Blix Dealer, give them a call to set up a test ride or just stop by to say hi and find out more about the electric bike movement!

If you do stop by for a test ride, don't forget to share your photos with us!

We love to see our Blix Community in action!

Tag us and use the #OnABlix



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